Create a proposal and pitch for a media product (P1, P2 ,M1, U3 & P2 U21)

Tuesday 31st January

Learning outcome 1 (U3): Be able to create a proposal with sample materials for an original media product to a client brief.

Learning outcome 2(U21): Be able to create a proposal and pitch for an original media product based on a given brief.

My proposal:

Purpose and objectives:

The purpose of my magazine is to help r&b fans to find new artist in the East London area to support. My magazine is to help r&b fans learn more about the artist that they are supporting. I want the magazine to be interesting of all of East London, as well bring new fans in. I want the magazine to help fans and artist be able to relate to their love for this music genre. Other purposes for this magazine is to help people from East London understand the music genre and gain an interest in the r&b industry. I want this magazine to help promote up and coming artist in the r&b industry. 

My main objectives for this magazine is for the target audience to be able to relate to the artist and other fans of this music genre. And a another aim is that this magazine is successful in East London and for r&b fans.

The name: 

The name I've come up with for my magazine is 'East Music r&b edition'. I have chosen this name because it informs the readers that the magazine they are reading is about the music in that area and is a special r&b edition.. The magazine a name is short and informs the consumers that it's an r&b special. And the magazine being an r&b special can cause some traction, create conversations making the magazine popular.

Moodboard:

Colour Scheme:

 

The colour scheme for this magazine is pink, black and white. I have chosen these colours because I think they fit well with the theme of the magazine and are nice colours, that all go well together.

Form:

As this magazine is an r&b special it wont be available for long and their will be a limited amount printed but, it will be available online once payed for, and you can have the magazine subscription and get online or a paper copy of the magazine. and the print will be delivered to your door and the online ones can be downloaded on your smart phone or computer. The magazine online subscription will cost you £5.50 per month. And you can buy the magazine in convenience stores for £7.99.

Content:

My magazine is going to be about a r&b girl group. name the group give information about them. The double page spread will have individual pictures of the girls and possible one more group image. And inside will have questions asked by fans, that the girls will answer. this magazine section will help the girls and the fans develop a connection over their love for music. 

Genre:

The genre of my magazine is r&b. I have chosen this genre because its popular in East London and many r&b artist preform in East London venues. And my main target audience is women aged 16-25, form a middle class background.

Sketches:

Front cover:

This is the front cover page sketch that I have done. I will be using this sketch as inspiration when I'm editing my magazine cover. From this sketch I like the layout that i have decided on.

Double page:

This is the layout the magazines double page spread will have. This layout isn't too cluttered together. 

Font choices:

Article ideas:

The magazine double page will feature a Q&A of fan asked questions that the group will answer. There will be one question that the three girls can answer on their own and the rest of the questions will be questions that the group will answer altogether. The article will have pictures featured inside of the magazine and the inside of the magazine will feature the groups social media accounts for promotion.

Resources and Personnel:

Resources	Reason
Camera	A camera is needed to take all the pictures for the magazine.
Computer	I will need a computer to edit my magazine cover e.g., editing the article and pictures.
Costumes and props	Costume and props will be used to help make the girl band look appealing to their target audience.
Photoshop	I will use photoshop to make the layout I want for my magazine.

 

Personnel	Reason
A photographer	Photos should be taken professionally, so we can use high quality photos for the magazine.
An editor	To help edit the magazine to look more professional and appeal to the audience.
A graphic designer	To make all final touches to the magazine to make it perfect before the final project goes out to the world.
A printing company	A printing company is needed so I can have the magazine printed to sell physical copies in newsagents and other stores.

Direct competition:

The magazines direct competition are billboard magazine and vibe. These magazines sell all across the glob. And many are sold in the Uk. Meaning we will be competing for there target audiences focus .

M1 (U3): Justify content, disruption and marketing methods identified for the planned production to meet a client brief.

Distribution:

The magazine will be distributed in many ways like through physical copies that can be brought in stores or through online copies that can be purchased or if you are subscribed to the monthly subscription or through the magazines website for the younger target audience that prefer to get this product online rather than in store. The hard copies can be brought in all supermarkets and newsagents, making the magazine available for the older target audience to buy, if they aren't good with technology. And the online print will be available for purchase and can then be downloaded.

Content:

The magazine will be about a new and upcoming R&B girl band that has risen to fame in East London. They will answer questions their fans want them to answer like a Q&A. The magazines purpose is to promote the girls and allow them to build a connection with their fan base. The group will be able to show a side of them that can be portrayed through a music video. And fans will be able to read what the girls said as a group but individually as well.

Marketing:

The magazine will be marketed in any ways like through social media to gain their younger audiences appeal. This is very important as the target audience is mainly younger. We can also market the older target audience by creating advertisement's for radio stations to use. And keeping the advertisement's mainly online is cheaper for the magazine and is still a great way to promote the magazines as people will share the advertisement  with friends and they might take interest in to the magazine.