Planning and Preparing a pitch (P3, M2 U21) & Pitching Your Ideas (P4, M3 U21) & Evaluate the response (D1 U21)

Thursday 23rd February

1st Power point:

video of my1st  power point presentation:

Changes made between the power points:

•  I've used the correct terminology when talking about the font I've chosen to use and gone into a little more detail about why they've been chosen.
•  I've made the magazines main target audience mainly female focused and have stated that in the PowerPoint.
• Improvements have been made on the Unique Selling Point for this magazine, like stating what makes the magazine different from the other competition.

Potential client questions:

1. How are you going to fund the production of my magazine?

My magazine sponsor kick game is going to help fund the production of the magazine. As they are a partner for my magazine we will both be promoting each other on social media accounts and the kick game store will have ads for the magazine and the meet and greet that will be held after the magazine drops. When the magazine is released the and the meet and greet is held at kick game many people will go to the store and this will create a buzz around the shop and fans could gain an interest in the store.

2. Why have you chosen this genre?

I've chosen this genre because its interesting and many people can fit into the target audience for this specific genre, no matter what age and class. This genre is also very popular in east London. And many venues host R&B artist.

3. How is your magazine is going to have an online interest?

My magazine has an online interest as its mainly promoted online compared to other magazines. And my magazine features a Q&A with questions that the fans have asked using our social media accounts like the twitter page using "#questionsforflo". And with this magazines online copy you can get a behind the scenes video of the shoot for the magazine and a recording of them answering some of the questions that didn't make it to the magazine.

4. Why have you chosen  the colour scheme for the magazine?

I have chosen this colour scheme for this magazine because the my magazines is targeted to the female audience. So I've chosen to use this colour scheme because it connotes that idea of something feminine.

5. How many copies of the magazine will you be making?

The magazine will have over 1000 copies printed and put into stores like Sainsbury's, Tesco, Asda and morrisons. If you didn't purchase the magazine in time then an online copy is available to buy with additional things like the BTS video of the group at the shoot and voice recordings of them answering the questions.

6. Why have you chosen this specific target audience?

I've chosen this specific target audience because more women listen to R&b In East London than men, and any age category can listens to this genre.

7. How will your magazine generate revenue?

 My magazine will generate revenue as it is different from most magazines as fans have all fans have an opportunity to meet the artist featured in the magazine, meaning the magazine will be able to generate revenue from the merchandise sold at the meet and greet. additional income would be form the paper and online copies of the magazine as well as the subscription options that are available for purchase.

2nd power point:

video of my 2nd power point presentation:

M3 Client feedback:

 The client gave me positive feedback on the mood board I made. She said it was well thought out and she was able to make out how the magazine would look once completed. The client said that the layout of the double page spread was good and that it fits with magazine conventions.

The client has said that the subscription prices were confusing, so I made changes to that and decided to that the monthly subscription of the magazine to 13.99 for both the paper and online magazine, and the yearly subscription of the magazine to be £83.94 for both paper and online copies of the magazine. A yearly subscription of the paper magazine will cost £47.94. And the yearly subscription of only an online magazine will cost you £ £30.00.

Feedback I will take on board:

• Fixing the subscription prices
• Looking into artist in the area

 The client questions that was asked after the second presentation :

1. What does the magazine look like when its not the R&B Special?   There would still be many more popular genres that are still popular in East London that can be talked about in this genre like Rap, Hip-Pop and Pop. 
2. What other R&B artist is there in East London?   Other R&B artist in East London that could be featured in the magazine are Jorja Smith.
3. What venues in East London are open for R&B artist?  The Tottenham stadium, the Emirates stadium and the O2.
4. How did you get the idea to use a kick game store as a part of your sponsor/marketing?  The kick Game store is very popular in East London as many artist go to that store to buy streetwear items like the newest shoes. And I think fashion is really important to the R&B Genre.
5. How much would it cost to purchase a whole year at once?  A subscription for this magazine would cost all customers £60.00 aa year to get the magazine every month.

Distinction Task: Report on client feedback

The client gave me a lot of positive feedback about the PowerPoint and how the layout was nice to look at.  The client also said that the PowerPoint was easy to understand, this is good as it could help the clients imagine how the magazine will turn out. 

The client had also said that the mood board I created made it easier to see how I wanted the magazine to come out and that it was a well thought out preproduction document.

The ways I planned to  market and distribute the magazine was liked by the client, specifically with the magazines partnership with the store 'Kickgame' as that partnership can help the  magazine reach a wider audience, like one that is interested in fashion.

The client did suggest that I look into more artist in the East London area to possibly feature in the magazine, as that can broaden the audience we reach. I chose to look into the artist Jorja Smith an English singer based in east London and Mira May who is also based , who are both in the R&B genre and are very popular n the East London area and London in general.

 The client had told me that the pricing of the magazine monthly subscription was confusing, I took that on board when deciding to fix that and have now changed the monthly subscription of the magazine to 13.99 for both the paper and online magazine, and the yearly subscription of the magazine to be £83.94 for both paper and online copies of the magazine. A yearly subscription of the paper magazine will cost £47.94. The yearly subscription of only an online magazine will cost you £ £30.00.

Other Points the client made that do not add to the final production of the magazine: 

• Professionally dressed
• Good body language 
• Confident 
• Good eye contact 
• Well spoken 
• Needs to be louder