Post Production Techniques And Processes (U3: P5) & Meeting The Client Brief (U3: P5, M4, D1)

Tuesday 16th May

Learning Outcome4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief. 

Making the Front Cover: (WHAT)

I started off by choosing the A4 option for the magazine front cover size.

Once i had the size of the base done I hade to add the main image to the layout. To import the image into photoshop. First you have to open file which is in the top left corner of the screen, then click open and get the image from my downloads. I then made the image fit the screen.

To add the gradient effect to the front cover i used the gradient tool, which looks like the picture above, This can be found on the left side of the screen,  and its usually the 13th icon down that row.

I changed the colour of the gradient to pink to fit my colour scheme and then clicked on okay when I had the correct shade.

This is what the front cover was looking like after i added the gradient and fixed the colour.

This is the font I wanted to use on the front cover. But I hade to remove the white background before I could saved it onto the front cover.

To remove all the white from the title I used the eraser tool, this was in the left side of the screen and was the 12th icon down the row. U sing the eraser tool I removed the white background by clicking onto it. I then put the title at the top of the magazine leaving some space between the groups head and the title.

This is my front cover after the masthead was added. Next I wanted to add all the magazines cover lines.

To add the coverlines to my magazine I used the text tool and I changed the font to Century Gothic and adjusted the font to be the size I wanted and placed it in the are that fit best.

I wanted to add this to the magazine cover next but first the chequered background needed to be removed so I used the eraser tool again to do the before adding it to the bottom right corner of the magazine front cover.

Once I followed all those steps my magazine font cover looked like this. And from there I decided that I would begin to work on the double page spread.

Final Front Cover Spread:

This image has been exported as a JPEGs (HOW)

Making the Double Page Spread:

First I choose the correct size for the double page spread, before I add any images.

I then import all images into photoshop from my downloads and decided on the final layout. I had moved around most of the images before I decided on the final layout above.

In the next steps of creating the double page spread I used both the gradient and text tool to get that pink to white gradient on the text boxes before adding all the question and answers.

Final Double Page Spread:

This image has been exported as a JPEG.

target audience suitability:

When making this R&B magazine I tried to make sure that the magazine appealed to its main target audience and that it was clear which demographic we were trying to appeal to. One way I made sure we were appealing to our target audience of women aged 16-25, was by using colours we associate with women and through fashion shown through their outfits. The pink in the colour scheme will help the magazine attract more females to buy this magazine. I  dulled the colours down to make the magazine more relaxing to fit with the genre, as R&B is a calming genre.

When choosing the font for my masthead I chose to use on that seamed old school and gave off chill vibes. As the masthead font is simple but cool and funky all at the same time and it resonates with the secondary target audience which is older women aged  25+. And the font use in the rest of my magazine is Century Gothic which is a font that is easy to read and looks sleek.

An aspect of my magazine that attracts the main target audience is that the magazine has an online presents. The magazine uses twitter to help fans have their questions for the group be answered. And if the magazine is brought online and is downloaded, then fans will get exclusive content. And the primary audience of my magazine are mainly online.

A potential weakness for my magazine is that its written formally as it is how  the girls have responded to all questions and although this makes the magazine easier to understand and read, this could make all older target audience of the magazine not want to continue reading the magazine. This could make some readers get board faster or be to relaxed while reading and decide to stop.

A strength for my magazine is that the magazine the fans have been able to ask the questions that are being answered and that each girl in the band gets to answer a question individually. I think the layout is also another strength because consumers don't just see the girls all together they see them individually next to the question they answered. 

One weakness for this magazine is that it is created to only promote east London artist. I think this is a weakness because I think the magazine would be good at promoting music across the whole of London. And making this magazine only for east London leaves you with a small audience to tailor too. And despite this one weakness i think that through the magazines heavy social media presence e.g. their twitter hashtag, and brand that are promoting and hosting events for them.  I think this magazine will do well on the market once released.

Final Front Cover Page & Double page spread:

Report on the Front Cover: (WHY)

This magazine was asked to be made by The London Magazine. The idea was to make a new online and print magazine based on music for East London, and the music scene in East London.

The front cover of my magazine fits the brief as it's original content e.g.  all the photography in the magazine, which is asked for in the client brief.

The front cover has a modern look to it which I think will interest a younger target audience of teenagers from any background or social class.

The client brief ask for a magazine that showcases talent in the area. I've done that by using our magazine to promote a new girl band in East London. In the double page spread of the magazine it's very colourful, which represents the bright music scene that is developing in East London.

The client has asked for the magazines first edition to showcase the talent in the area, I've done this by having the new talent of the East London area on the magazine this magazine can help promote the girls within their community and will allow their audience to learn more about them through their double page as it is features a Q&A of questions that the fans asked. 

The double page features colours like pink, black and white, these colours reflect the target audience that this magazine is targeted too. These colours on the front cover helps the magazine stand out compared to the other magazines on the shop shelves.

One implicit demand is that the magazine focuses on the artist form East London that contribute to the music scene. I've decided to use a girl band that are in the R&B scene. When creating this magazine I made sure that the magazine fits in with the traditional conventions of a magazine. That is why my magazine has followed the traditional conventions of a magazine layout with a masthead on top, cover lines and a mid-shot of the models.